A company’s “publics” are its audiences and stakeholders. Public relations (PR) is the art of maintaining a positive relationship with these groups. An essential function for every brand, public relations involves listening to publics, discovering how they feel about an issue and/or organization, and then helping their client or organization craft meaningful campaigns or programs that help meet the publics’ needs.
Listening | Reading | Writing | Speaking | Overall |
---|---|---|---|---|
6.5 | 6.5 | 6.5 | 6.5 | 6.5 |
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