Marketing Communications is the term for the broad field that includes social and digital marketing, advertising, public relations, promotional marketing, and numerous other forms of persuasive communications activities. Students majoring in the Digital Marketing, Advertising, and Public Relations degree are prepared for entry-level work in any area of this broad field. Through course work and a required professional internship in the field, students are prepared for entry-level work in any area of this broad field, including agencies, organizations and companies in advertising, public relations and marketing. Our dedicated faculty of marketing professionals will share knowledge and wisdom from their years of experience working in advertising, public relations and marketing, often on major national brands at some of the world’s largest companies. The faculty brings its professional practice and expertise into the classroom to bring key concepts to life. Concentrations include:
Listening | Reading | Writing | Speaking | Overall |
---|---|---|---|---|
6 | 6 | 6.5 | 6 | 6.5 |
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