Bachelor of Marketing Communication/Advertising

Program Description

Everywhere you look, marketers are searching for new and innovative ways to communicate with their target audiences. The dynamic media landscape is changing at an alarming rate, and new opportunities exist for marketers to connect with their consumers. Interactive advertisements, social media marketing tactics, and digital marketing messages apply new technologies that are able to quickly reach consumers worldwide like never before. Students majoring in Marketing Communication/Advertising will receive a strong foundation in integrated marketing communication strategy. In this major, you will also apply what you have learned by creating promotional campaigns for real business clients.

As a major in Marketing Communication/Advertising, you will graduate with a degree from an AACSB International accredited University. You will also be required to take an internship where you will gain valuable career experience in the field of marketing communication/advertising. Students take courses where they learn not only how to use their creative ideas to create promotional campaigns, but they gain experience interacting with real business clients and compete in national advertising competitions.

Admission Requirements

  • A GPA: 2.5 in year 12th required
  • SAT or ACT encouraged.

IELTS Requirements

Listening Reading Writing Speaking Overall
6 6 6 6 6

Remarks:

  • I20(Visa Letter) can be obtained only after submitting a bank statement with a balance of USD $63,770.
  • Yearly tuition fee is given.

Course Features
  • Country United States of America
  • City Springfield
  • State Massachusetts
  • Course Duration 4 Years
  • Application fee 65 USD
  • Tuition fees per year 44,600 USD
  • Cost of Living per year 19,170 USD
  • Starting dates Fall & Spring
  • IELTS (Total) 6
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