Become the voice of an organization by enrolling in the University of Central Oklahoma’s Bachelor of Arts in Strategic Communications degree program. This interdisciplinary major introduces you to all aspects of crafting a brand’s media presence. Understand how to develop messaging, videos and social media campaigns that connect with audiences and cause them to take a desired action. Think about creativity in a business context to explore strategies for brand communications, publishing content and public relations while gaining hands-on experience and gleaning insights from your experienced professors.
In the process, you’ll build an impressive portfolio to start your career, become familiar with key tools and media standards and know-how to base decisions on market research to help an organization accomplish campaign objectives.
The student must show a minimum GPA of 2.70 or its equivalent in high school.
Listening | Reading | Writing | Speaking | Overall |
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5.5 | 5.5 | 5.5 | 5.5 | 5.5 |
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