Program Description

This Level 8 degree has been designed to fully prepare graduates for a variety of professional roles in the dynamic, ever-evolving Digital Marketing and Strategic Communication industry in the domestic and international arena.

Students will have the opportunity to apply academic learning to contemporary workplace situations and challenges, with an absolute focus on addressing real-world organisational problems through innovative and insightful solutions. With globalisation and instant communications, organisations now operate in a truly international and real-time market space.

This degree will develop in graduates the necessary skill-sets to identify opportunities/challenges within such an environment and deal with same in an informed, professional and ethical manner.

Graduates of this course are suited to careers in a range of areas, including:

Digital Marketing Management, Public Relations, Advertising, Data Analytics, Sales Account Management, Online Community/Social Media Management, Brand Management, Corporate Social Responsibility, Media Relations, Customer Engagement, Event Management, Inbound/Outbound Communication, Marketing, Communication Management, Content Generation, Global Sales and more.

Two great reasons to consider this course

• Develop a strategic mindset to be able to identify opportunities and challenges within todays international and real-time market-space
• Gain hands-on industry experience with a semester-long work placement in year 3 or study abroad with one of our partner colleges through the Erasmus initiative

Admission Requirements

Garde 12 with a minimum of 55% from a CBSE, State board or equivalent. Subjects must include English and Mathematics.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

Free accommodation for the first year. For the 2nd & 3rd years the student will get a rebate of Euros 1400 on the room rent.