MSc Strategic Events Marketing (Work Experience)
Program Description
Explore issues at the forefront of strategic event marketing trends on this varied, engaging course.
Course summary
- Examine different approaches to successful event marketing.
- Consider the growing use of events as a marketing approach.
- Learn how to create events that provide great experiences.
- Apply your learning and create a real marketing event.
This course prepares you for a career in
- PR and marketing
- marketing campaign management
- experiential marketing agencies
- government organisations
- non-government organisations
- international associations
- conference and event departments and organisers
- event venues
- international leisure resorts
- potential career opportunities in agencies specialising in events and conference business analysis
- further studies or academia
Admission Requirements
The following qualifications will be considered for entry on to postgraduate taught programmes,
- three year Bachelor Degree with a minimum score of between 55 to 60 per cent or above (from a reputable university)
- four year Bachelor Degree with a minimum score of 55 per cent or above (from a reputable university)
- Successful completion of a recognised pre-masters course
IELTS Requirements
Listening |
Reading |
Writing |
Speaking |
Overall |
5.5 |
5.5 |
5.5 |
5.5 |
6 |
Remarks:
IELTS Waiver Available.