Program Description

Every great product, service, or idea needs effective strategy, communication and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling. In the program at Berkeley College you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing. The program covers:

• Market and consumer research
• Strategic positioning
• Creative development and execution
• Media planning and execution across current traditional, digital, mobile, and social marketing vehicles

Admission Requirements

• Basic requirements for admission include graduation from an accredited high school or equivalent and an entrance exam or SAT/ACT scores.
• A GPA of 3.0 in Year 12th required.
• A personal interview is strongly recommended

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	5.5

Remarks:

• Yearly tuition fee is given
• I20(Visa Letter) can be obtained only after submitting a bank statement with a balance of USD $39,000.
• To Confirm Admission:
  • $300 (U.S.) Tuition Deposit
  • $100 (U.S.) International Processing Fee