Program Description

Marketing is everywhere and affects most of what we do. Marketing is about creating value and understanding why individuals and groups consume what they do. While studying Marketing at Otago, we also consider the consequences of consumption from social, ethical and environmental perspectives. We stress that marketing can bring about positive change within individuals and society. Since marketing influences just about every industry and organisation, career options are varied and diverse. We offer high-quality courses, with teaching based on the latest research. Marketing is people-orientated. It offers careers that are exciting, challenging and rewarding. Because Otago’s courses are comprehensive, require independent and collaborative learning, and celebrate creative approaches to problem-solving, our graduates leave well equipped to work in a variety of roles.

A career in marketing could include: sales management, public relations, brand management, designing new products, planning advertising and behaviour change campaigns, export and international marketing, or analysing market trends.

Admission Requirements

1. Admission to the programme shall be subject to the approval of the Pro-Vice-Chancellor (Commerce).
2. Every applicant shall
   1. either have been admitted to the degree of Bachelor of Commerce majoring in the subject or subjects of study proposed
   2. or have been admitted with the status of one who is entitled to proceed to the diploma.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6.5

Remarks:

• Total tuition fee is given