Program Description

The future of design is digital. Whether it’s a watch that tracks every step you take or sensors embedded in our clothing: every part of our lives is shaped by technology. The degree in Digital Media Design provides you with the skills and knowledge to think creatively about how we interact with the technologies that surround us and to develop designs that are people-centred in innovative ways. The field of Interaction and User Experience Design is constantly evolving. The degree in Digital Media Design will provide you with the skills to design engaging interactive experiences for users building on new technologies. You will work with real-world design cases and gain insight into the industry from our design partners, as well as cultural and civic organisations. Working as an Interaction Designer means continuously evolving with the needs of users and developments in emerging technologies - this requires critical and creative thinking. We help you develop essential skills to identify and respond to people’s needs, using a number of people-centred design methods. We help our students to understand what people want and how to design suitable interfaces and interactions working with technologies. We encourage creativity and reflective design by teaching research skills and supporting students in active research projects. We develop designers who can explore existing and emerging technologies in a meaningful way. Our students have access to cutting-edge hardware, software and the support of expert lecturers and technicians, for multiple purposes, including:

- Prototyping apps on mobile platforms (e.g. Android)

- Producing screen-based content with creative software (e.g. Adobe, Processing, Figma, Sketch, Final Cut Pro)

- Building interactive objects with physical computing (e.g. Arduino, Raspberry Pi)

- Exploring interactive programming (e.g. Processing, HTML, CSS, Javascript).

Admission Requirements

Entry Requirements for applicants from India:

Standard XII examinations of the Central Board of Secondary Education (CBSE), Metro State Boards or Council for Indian School Certificate Examination (CISCE), with first-division/class standing and a minimum average grade of 70%.  

• A language other than English and Mathematics must be taken as a subject up to Grade X.
• Where there is a specific subject requirement for a specific programme (e.g. Math, Physics, French, etc.), a minimum grade of 70% in that subject at Grade XII is required.

Entry Requirements for applicants from Saudi Arabia:

Foundation Entry- Undergraduate students need a Foundation Programme. Entry to the UL International Foundation Programme with CGPA of 80% or above in General Secondary Education Certificate including English, Mathematics and another language. An IELTS of 5.5 is also necessary depending on the Foundation Stream.  

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6.5

Remarks:

• Yearly tuition fee is given