Program Description

Enhance your marketing skills and learn how to create and manage a successful brand, with our Masters degree in Cambridge. You know the importance of marketing, both for yourself and your organisation. And you want to grow that knowledge in a digital, brand-orientated way. Branding isn’t just a concept: it can be a way of life for social influencers and those who want to stand out. The skills to manage that brand are highly sought after.

By studying a Masters in Brand Management, you’ll gain a substantial grounding in the theory that drives the marketing function, and the skills you need to create and manage a successful brand. Taking real-world challenges as our starting point, there's a strong focus on practical, hands-on learning, including the option to take a placement in industry.

We’ll deconstruct brands to understand the essence of their appeal, how they create demand for their product, and the ways in which they can cut across cultural boundaries. In doing this we’ll examine a range of marketing techniques and strategies.

Admission Requirements

3 year Bachelors or 4 year Bachelor Engineering or Technology, minimum division 2 (50% - 59%) in relevant subjects

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6.5

Remarks:

• Course duration: 12 months (September starts), 16 months (January starts). Placement option: 20 months (September starts), 21 months (January starts).
• For IELTS Waiver - At least 65% marks in English in Higher Secondary School
• The university will not accept a master's degree student for another master's degree course.