Program Description

Sharpen your marketing skills and knowledge, and prepare for the next stage of your career with our MSc Marketing degree in Cambridge. MSc Marketing is designed to advance your practical skills and knowledge, while allowing you to finesse your unique approach as a marketer.

With cutting-edge course content, you’ll go beyond the average marketing skill-set. You’ll acquire vital digital and communications skills, explore international marketing and brand management, and take part in realistic marketing strategy simulations.At ARU, everything you learn has meaning and purpose. Marketing is a creative, fast-paced environment and we’re continually optimising our course content to reflect what’s happening in the world of business. You’ll be able to use your newly acquired skills and experience in your marketing career. As well exploring the art and science of marketing, we focus on its practical application. You’ll be challenged to think on your feet during a Marketing Strategy Simulation module, as you adapt quickly to real-life scenarios. You’ll also explore digital communications – essential in modern marketing practice – by looking at new and emerging trends, practices and platforms.

Admission Requirements

3 year Bachelors or 4 year Bachelor Engineering or Technology, minimum division 2 (50% - 59%) in relevant subjects

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6.5

Remarks:

• Course duration: 12 months (September and January starts). Placement option: 20 months (September starts), 21 months (January starts).
• For IELTS Waiver - At least 65% marks in English in Higher Secondary School
• The university will not accept a master's degree student for another master's degree course.