Got hustle? For highly-innovative Business students, the Entrepreneurship specialization is an excellent avenue for exploring an independent path in business leadership and enterprise. Learn how to plan and build your own business, develop online marketing strategies, and shape your groundbreaking ideas into a viable and thriving business.
Graduating students who have fulfilled the requirements for a Bachelor of Business Administration degree may apply for a Specialization in Entrepreneurship, if they have successfully completed 4 credits from a core set of courses with a minimum grade of 65% in each course. Course topics include Market Research, Entrepreneurship, New Venture Planning, Online Marketing, Advertising, Retail Marketing, Social Enterprise Social Innovation, Organizational Analysis, Operations Management, and Sustainability.
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