Program Description

Learn how you can make a business stand out from the crowd. With specialized expertise in marketing, you can play a significant role in helping businesses – new and old, big and small – thrive as products and services continuously enter the marketplace. This specialization equips you with the knowledge and understanding to effectively reach your future customers. Learn techniques and best practices in consumer behaviour and decision making, leverage digital platforms to spread your message, and master social media for enterprises – all to successfully reach and build relationships with your target audience.

Graduating students who have fulfilled the requirements for a Bachelor of Business Administration degree may apply for a Specialization in Marketing & Consumer Culture, if they have successfully completed 4 credits from a core set of courses with a minimum grade of 65% in each course.  Course topics include Market Research, Marketing, Advertising, Retail Marketing, Branding, Communications, Organizational Analysis, Online Marketing, and Operations Management.  

Admission Requirements

• Indian Students:-Indian Certificate of Secondary Education (awarded by CISCE) / All India Secondary School Certificate (awarded by CBSE) with Marks Statement (Standard X); and Indian School Certificate (awarded by CISCE)/ All India Senior School Certificate (awarded by CBSE) with Marks Statement (Standard XII).   Minimum 70% average required.
• Iran Students:-Diplom-Metevaseth/National High School Diploma with minimum 15/20 and Concours/Emtahan-Vordy-Sartasari.
• Arab Students:-General Secondary Certificate with minimum 80% in academic courses.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6.5