Marketers strengthen the relationship between brands and customers, and craft communication that tell the brand's story, convey value and drive brand growth. At Mercy students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path. Areas of study include: marketing strategy, advertising, analytics, media, sales management and market research.
Marketing graduates may seek positions such as: account executive, art director, copywriter, creative manager, market researcher, marketing manager, media planner, web management and sales representative.
Listening | Reading | Writing | Speaking | Overall |
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6 | 6 | 6 | 6 | 6 |
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