The MSITM with a concentration in Business Analytics focuses on the management of information technologies, applications, and practices for collection, integration, analysis, and presentation of business data and information. Business analytics allows managers to extract information from the data to make decisions regarding operations, sales and marketing, and research and development of products and services. Business Analytics includes data mining, data analytics, data visualization and OLAP techniques that examine a large amount of data to discover new and valuable information.
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