The Master of Science in Business Analytics (MSBA) is a 30-credit (12-month) program catered to working professional students. Continued globalization, advancements in digital technologies, and the most recent developments in artificial intelligence (AI), have resulted in increasing reliance on Business Analytics for competitive advantage and business growth across a diversity of industries: financial, healthcare, cybersecurity, social media, marketing, trade, transport, retail, manufacturing, hospitality, sports management, and services. The Master's in Business Analytics degree trains business graduate students in methods and tools to extract, curate, preserve, analyze, mine, visualize, and present structured and unstructured business data for making well-informed executive decisions.
FAU's Master of Science in Business Analytics emphasizes artificial intelligence (AI) and social media analytics, along with advanced domain-specific topics, such as healthcare analytics, sports analytics, financial analytics, and hospitality and marketing analytics. Graduates earning a Master's in Business Analytics are equipped to meet market demands for highly skilled Business Analytics professionals able to manage a wide range of information systems and processes, as well as to analyze, interpret, and make data-based business recommendations and decisions.
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