Program Description

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing).  The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

The program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program.

Admission Requirements

• Applicants should meet the minimum requirement of GPA 2.5 on a U.S. 4.0 scale in Higher secondary school.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6

Remarks:

• Total 120 Credits program(Yearly tuition fee is given)
• I20(Visa Letter) can be obtained only after submitting a bank statement with a balance of USD $42,860
• Official documents required