Program Description

The purpose of this programme is to enable both practising and aspiring professionals in the business, marketing, communication and information technology sectors to better understand the changing nature of the digital era and how to leverage digital technologies and platforms to achieve competitive advantage. In contrast to traditional methods of communication, digital technologies and platforms facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace, the unique properties of digital technologies can therefore present both opportunities and challenges for firms. Increasingly, marketing and communication professionals are expected to embrace digital channels to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their digital skills and expertise more strategically to drive business value. This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital technologies and services to achieve competitive advantage.

Admission Requirements

• Applicant for taught programmes must hold the equivalent of a UK first degree (usually in a relevant subject area). We consider students who have good grades in the following: Bachelor Degree 55%- 60%.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

IELTS Waiver for Indian Student:-A Minimum mark of 70% in English in the standard XII examinations in the Central Boards(CBSE/ICSE or the State boards of Maharashtra, West Bengal, Tamil Nadu and Karnataka). No time limit.