Program Description

The broad aim of the CAM degree is to develop an understanding of communication and to help you make use of this in developing a detailed awareness and insight into particular professional communication contexts. More specifically, you will: develop a practical awareness of the business context within which the communications industry operates; develop a working knowledge of advertising, public relations and marketing practice; develop a critical awareness of a range of methods of communication research; acquire knowledge and understanding of interpersonal communication; acquire knowledge and understanding of the role of language, both spoken and written; explore the implications of ongoing developments in digital communication for both communication theory and practice.

You will also be given the opportunity to develop a range of applied skills including: communication skills; group work skills; organisational skills; design skills; and information technology skills.

With this degree you could become:

• Account Executive
• Communications Officer
• Digital Marketing Officer
• Marketing Manager
• Social Media Manager
• Advertising executive
• Public Relations Officer

Admission Requirements

All Indian Standard XII (Central Boards or a State Board) with an overall average of 60% to include 50%.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

IELTS Waiver for Indian Student:-A Minimum mark of 70% in English in the standard XII examinations in the Central Boards(CBSE/ICSE or the State boards of Maharashtra, West Bengal, Tamil Nadu and Karnataka). No time limit.